MAGICHER · Commerce Platform

Commerce that connects
products with real markets.

Supporting brands as they move from market planning into retailer engagement, digital channels and consumer activation.

Role in the CGN Ecosystem

From planning
to market.

MAGICHER is CGN’s specialised commerce platform—activated when an engagement requires commerce, retail access, distribution, marketplaces or promotion.

Retail market engagement

01 — Services

Brands move when strategy meets the market.

Market Access

Retail listing and distribution support.

Merchant

Partnership and account development.

Digital Commerce

Marketplace setup and management.

Activation

In-store promotion and sales support.

Merchant partnerships Merchandising In-store activation

02 — Market Pathway

A practical route from product readiness to repeat sales.

01

Prepare

Product, pricing, channel fit

02

Connect

Buyers and merchants

03

List

Retail and marketplaces

04

Activate

Sampling, display, promotion

05

Support

Merchandising and accounts

06

Improve

Feedback and expansion

Channel Connections

Where the pathway meets the market.

Selected retail and healthcare channels where supported products have been listed, supplied, promoted or sold.

Retail network 14 channels
Family Store
NSK Trade City
Zemart
PCK Borong & Runcit
Nirwana Group
TMG Mart
Econsave
TF Value-Mart
Tong Hup Cash & Carry
Pasaraya LYC
Checkers Hypermarket
Hwa Thai Supermart
Memi ZooZoo
Selected independents
Healthcare & pharmacy network 16 channels
FirstCare Pharmacy
Watsons
MedPlus Pharmacy
Farmasi Millennium
Midas Pharmacy
Farmasi Neu Sethu
Pure Pharmacy
Sin Healthcare
Axis Pharmacy
Direct Care Pharmacy
Family Pharmacy
Alpha Pharmacy
Welllove Pharmacy
Farmasi Kaisar
PMG Pharmacy
Vista Pharmacy

Channel presence may vary by product, outlet and period. Additional confirmed channel references are available upon request.

03 — Market Reach

≈1,398
retail touchpoints engaged across Peninsular Malaysia
4
regional clusters
B2C
marketplace presence
NEXT
Sabah & Sarawak
Central

Selangor · Kuala Lumpur

Northern

Perlis · Kedah · Penang · Perak

Southern

Negeri Sembilan · Melaka · Johor

East Coast

Pahang · Kelantan · Terengganu

Network coverage as of August 2026